Most AdWords Management companies would like you to think that AdWords management is all about niche research. Take it from an AdWords Management expert; This is totally untrue! Niche research is only a small area of the AdWords puzzle. Centering on it and keyword list building alone can be fatal for your AdWords campaigns. In fact, it is totally useless if you or your AdWords management company focuses solely on keyword research alone. You can have the biggest, most targeted keyword list in the world and fail miserably in Google AdWords.
Here’s a good reason to stay miles away from AdWords management firms that go on and on about their “keyword research”. Keyword research can be VERY expensive if it’s not done the right way. I view it being a crutch for most AdWords management companies. After all, how hard can it be to build a large keyword list, sit back and watch as a client spends countless dollars testing out a new list then simply seeing which search terms are profitable or not.
My point is keyword research is one thing which is very inexpensive and does not require a ton of wasteful spending. It is additionally something that ought to be done very gradually to prevent wasteful spending on large amounts of keywords that don’t convert into sales or clicks. (This might damage your campaign history too).
Watch Out- Should you stumble upon a company that discusses niche research without telling you regarding the following things, watch out. If they don’t mention these next few thing for you then 1) they don’t have what it requires to safeguard your wallet from wasteful spending, 2) They’re not doing much work for you…In Any Way.
AdWords Management is not really About Niche Research
In reality Market And Keyword Research implemented without these next techniques is flat out, dangerous, stupid and lazy!
Adgroup Relevancy- Adgroup Relevancy is really important in AdWords management for the reason that Google HATES campaigns which have little if any adgroup relevancy. Irrespective of how many hours it requires to set a campaign up like this, even if this a whole new keyword list your campaigns ought to be set up with perfect relevancy. Each keyword ought to be put in an adgroup all alone or either be put into an adgroup with just several closely related keywords. It may take hours to set up a campaign like this but it’s a crucial step in decreasing outrageous click costs.
Ad Relevancy- I can’t inform you how many times lack of ad relevancy KILLS AdWords campaigns. Google is obsessed with relevancy, needless to say and expects to find out that your ads are perfectly related to the keyword that was searched on. Each of your keywords an ad written especially for that individual keyword with the keyword searched on appearing at least twice inside the ad. Why don’t AdWords management companies let you know about this? It is a crucial element of keyword research! Initially you will receive sorry results and click costs should your ads don’t have perfect relevancy! Secondly how can you possibly get accurate results from “Market And Keyword Research” if you’re contaminating your homework with ads that do not convert and that cost a fortune?
Landing Page Relevancy?
Don’t be fooled. Landing Page Relevancy features a heck of much to do with market and keyword research. Think about it… Exactly what is the whole purpose? The objective of market and keyword research is to look for which keywords are:
A-Profitable (Are People searching under this keyword looking to buy my product?)
B-Affordable- (Providing an excellent return on your click cost investment)
C-HORRIBLE – (You need to find which search phrases are certainly not providing you with targeted traffic and sales. You know, those which cost a lot money but don’t bring in a dime. You have to find these terms and DELETE them.)
Landing Page Relevancy is the place where with a mixture of special programming and Seo, you will make your landing page perfectly related to your keyword list. This keeps customers on the site longer and makes Google charge you far lower costs per click. Whatever you do ensure that you don’t fall for the entire “Keyword Research Speech” most AdWords management jmegga are giving since it is “nothing” minus the strategies I mentioned above.
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