That at 22, justin bieber clothes is the core of polemic debates about his style is something of the surprise. He’s not revealing giant swaths of skin, donning outrageous meat-covered coats, or even flaunting particularly controversial slogans across his shirts. Instead, he has a penchant for tees that nearly scrape his knees, exaggerated layering, and skater boy clothes — not really tabloid fodder.
Yet nevertheless, he’s drawn considerable attention (and backlash) to get more recent looks, just like the Nirvana band T-shirt by L.A. brand Concern with God that he wore towards the American Music Awards late last year. Critics were scathing: the reigning prince of pop dares to get of the storied grunge band?
Longtime stylist Karla Welch, who first signed on to use Bieber on his Believe Tour in 2012, has an explanation for all of the hoopla: It’s a proof of the singer’s growing style influence. “He’s been pushing men’s fashion for the last 5 years,” she says. “Should you look at the start of the Believe Tour, he was getting heat to the drop-crotch pants and super long T-shirts. However right now, if you visit any menswear store, the thing is those styles reflected.” Similar to Bieber, Welch doesn’t “cherish negative feedback,” she says. “Haters gonna hate.”
Despite the Nirvana controversy, Welch went to The fear of God and worked with the designer Jerry Lorenzo on five looks for Bieber’s current Purpose Tour, which kicked off Wednesday night (March 9) in Seattle. “We certainly have been buying [Jerry’s] stuff for the past two years; it’s been an extremely fun process working [together],” Welch says in the custom-made denim and tees. Interspersed will likely be Raf Simons pieces (“Justin has become very into Raf lately”), Adidas shoes, and justin bieber hoodie, like thigh-skimming T-shirts for layering. “I was able to start to see the looks changing from concert to concert together with the way Justin chooses to style them,” Welch adds.
Though certain technical adjustments have already been intended to the tour wardrobe, including zippers, gussets and reinforcements for quick changes (they have lower than one minute to modify backstage), the design is not really so distinct from exactly what the singer sports regularly on Instagram. “It’s more street grunge having a very vintage skater feel,” Welch describes. “I found myself surviving in Vancouver in the grunge era — I employed to decline to Seattle to watch Pearl Jam play — and I always loved how those stoner boys looked. That’s bieeber we started doing using the Purpose videos and today using the tour. It’s very undone.” The show’s backup dancers, who channel a similarly relaxed aesthetic, are outfitted in apparel by Calvin Klein, with whom justin bieber t shirt comes with an ongoing campaign deal with.
Raised in Powell River, British Columbia, Canadian heritage is an asset for Welch in the first place. “We met and clicked,” the stylist says of Bieber, who grew up in Stratford, Ontario. “Canadians inherently love Canadians; that’s been a bond. Canadians are super nationalists,” she adds, chuckling. Though Welch is usually tending to the red-carpet wardrobes of universally adored actresses like Amy Poehler and Olivia Wilde, she says there are no hesitations about undertaking an even more controversial pop star being a client. “Should you tune in to everything the press has to say, you’re losing at life,” she says, noting that now more than ever both the use a “totally collaborative” relationship. “Justin enjoys the method.”