Webmasters who own PBNs take part in covert activity. They must conceal their network from prying eyes. As a result, they prevent bots from brands like Ahrefs and Majestic from crawling their sites. That way, their customers competitors can`t see what they`re doing.
It`s all pretty clever, but the clients of those PBN owners put a great deal of faith within their capability to cover their tracks. If, for reasons unknown, those tracks aren`t covered very well, then those PBNs may get discovered and all of their backlinks is going to be worthless. Keep in mind also that the way in which PBN owners block bots from crawling their site is simply by updating the robots.txt file. But there`s no written law which says any company has to obey what`s within the robots.txt file!
Even worse, bots are able to see what`s in the robots.txt file. If this seems like the website is blocking plenty of bots from crawling, that may in and also itself become a sign to Google the site is shady. If Google does determine the website is link-spam haven, then expect the backlinks on the site to get worthless.
People who own PBNs aren`t running a charity. You`re going to have to pay for get backlinks. How much are you going to pay? That will depend on the reputation of the PBN owner and whether you`ve got your hands on a discount code. In general, anticipate to spend a couple of hundred bucks for approximately 1 to 5 backlinks. Each backlink should come coming from a different domain on the PBN.
In exchange for the money, you`ll often get simply no evidence that this links you bought are live anywhere. Why? Remember, PBN owners hide their sites. So instead of getting a listing of pages with backlinks, you`ll just get a list of domains which include your links with TF/CF info for each domain.
One other reason to try PBNs and buying backlinks: it`s often the case that they`re run by one individual that has very little leisure time. As a result, the PBN webmaster creates content for you personally by simply spinning existing content on the web. If you`re unfamiliar with the idea of spinning, it`s a way that some blackhat enthusiasts take content that`s already on the web and use software to paraphrase it. That`s how they avoid duplicate content penalties.
The problem is that spinning software isn`t anywhere near perfect. It`s usually the case that spun content seems like something written by a young child in Kindergarten. If Google detects poor grammar inside the article that links returning to your site, you are able to bet it will devalue the web link. When that happens, you won`t get anything for the money you spent.
Webmasters who host PBNs will also be notorious for using shortform content. A backlink you buy will often end up in an article that merely has about 300-350 words. Put simply, PBN owners do exactly enough to obtain some link juice. That doesn`t look authentic, and it also probably isn`t going to fool Google for considerably longer. Remember that you`ll rdvenf far better SEO benefits with longform content, which is rarely offered whenever you purchase backlinks.
We`ve already highlighted several ways that Google can determine should you be buying backlinks. First, it may check if the website is wanting to pay for its tracks digitally. Second, it may pick up on the spun content.
There are more ways in which Google knows, though. As an example, a few of your backlinks is probably not relevant. If you purchase a backlink on a website that handles pets and it points for your site that`s about auto repair, Google`s algorithm will notice that. The backlink won`t appear right.
Also, in the event you go cheap and purchase backlinks from low-quality websites, Google will quickly determine that they`re probably spam. Moreover, you can be certain that this folks at Google are monitoring the black hat sites to learn about people selling backlinks. Whenever you can find a vendor that`s selling backlinks, so can Google.