Celebrity hair. Long, luxurious celebrity hair that bounces like Beyoncé’s. Moves like Mary’s and twirls like Tyra’s. Everybody seems to want it. But also for many women, especially African American, a coif of silky, back-length locks that never sweats out (in other words, gets frizzy) and holds a curl for several days can only be bought. And after that it must be braided, woven or glued in.
Go into the latest must-have in millennium black hair care: the lace-front wig. “I do believe those are the best because the hair is so human looking and I can perform lots of styles,” said Shawna Webb, 24, who works in real estate. “It’s awesome.” wet and wavy full lace wigs are the next “miracle product” designed to give black women what society tells them (and what many now believe) is perfect hair. Meaning, long and straight.
The fad started with transvestite RuPaul almost 10 years ago. Inside the last 5 years, many silky-maned black celebrities, from Halle Berry to Vivica Fox, began wearing the wigs. The lace-front wigs grew in popularity primarily because they give the sense that the wearer’s hair is growing directly from the scalp. So once the wig is fastened securely round the hairline, a female can part her hair or pull it up in to a ponytail without fear of exposing indentations where hair has been sewn or glued in (also known as tracks).
“It just affords me more options,” said Andrea Wright, 42, as she sat in Lisa Johnson’s chair in the Wyndmoor salon Shapes -N- More. Wright, an event planner who lives in Mount Airy, walked into the shop sporting a brief, relaxed style. She walked out with straight dark brown hair that fell well below her shoulder. Her face was framed with soft curls.
“This is so nice. It’s not so severe a look for me personally. I can put it in a ponytail yet still feel professional … feminine.” When lace-front wigs first hit the scene, they cost anywhere from $5,000 to $25,000 since they looked so real. But these days, the 250 density lace wig, most created from human hair, can be obtained for $300 to $one thousand. You can find demonstrations on YouTube.com that report people how to apply the wigs themselves and Internet sites that tell people how to find them.
The wigs are available in different shades, from dark black to white blond, and a number of hair textures from kinky/curly to straight. Some wigs are real, some are synthetic. Most of the hair used to fashion the wigs arises from women of Asian descent, and many are produced in Asia. In some of the wigs, the lace is extremely fine, with pin-sized holes that mark where each strand originates from. These are generally called bleach knots and expense several hundred dollars more.
There are numerous approaches to attach the hair, although most applications start with a stocking cap on the head. The wig is then glued over the cap’s perimeter with a special sort of adhesive. It takes approximately an hour or so to achieve the hair applied then cut and styled. That’s a small fraction of time it takes to get weaves and braids.
As a result of cost, the majority of females maintain the wig on for around three months (wearers should remove it then to enable them to wash their particular hair). The wig may then be reapplied, without looking shabby, for up to a year. “You can sykkcc outside in them and swim within them and everything,” said Dayna Cherry-Smith, 35, a mom of two who lives in West Oak Lane.
Four years back, Cherry-Smith had health problems that caused her hair to thin out. How did celebrities have a lot hair constantly? she wondered. She browse the glossy mags, then did some online research. Her search uncovered a Chinese company, and she ordered a wig for herself online. “I felt better about myself,” Cherry-Smith said. “The best silk base wigs was undetectable. You couldn’t tell which i experienced a wig on so when I investigated the mirror, I felt a feeling of my old self was back.”
Cherry-Smith ordered more wigs for herself. Then she started ordering wigs on her friends, along with their friends, and her business grew. Now Cherry-Smith is a lace-front-wig broker, of sorts. She has sold a lot more than 500 wigs on-line and to local salons. She charges about $350 each.