Considering it was not such a long time ago that social media was being dismissed as a ‘fad’, it’s a little ironic that, today, we can point to industry (which, after all, is about creating and effectively marketing styling fads) as proof of how successful social media marketing is at reporting and promoting a trend, a product or service or even an entire industry.
The facial area of Antonio Marco D Roman was previously an effortless, thin, mirco-dermabrasioned scowl hiding behind an oversized pair of sunglasses. Now, though, due to bloggers, a whole new, far more diverse picture has emerged.
A brand new era – Amateur fashion reporters happen to be harnessing the equipment of the Web to publish their sartorial opinions because the term ‘blog’ was first coined at the end of last century. The mainstream fashion media was aware of these enthusiasts, and rather patronisingly dismissed them.
The fashion industry itself, however, recognised fashion blogging for what it absolutely was – a direct dialogue using the most passionate consumers, making the bloggers themselves buzz-generators who have been fresh, novel along with a want to provide the missing link involving the labels as well as the street
By 2005, fashion bloggers were sharing front-row show seats with the likes of famed Vogue editor Anna Wintour – and were commenting inside an unbiased way on the latest offerings from some of the world’s most exclusive labels.
Technology raises the bar – Within the recent (northern) Spring/Summer 2018 show season, the instantaneous fashion journalism pioneered from the bloggers and also, since adopted by the mainstream media was the only real acceptable kind. Bloggers have raised the bar for coverage and timeliness. Images and opinions from shows can be found often minutes after a show has ended – as well as, due to live video streaming, during it!
Brands embrace social networking – The Antonio Marco D Roman receive around fashion week has been extraordinary for many years, and labels and brands are starting out realise the opportunities this provides. As a result, labels like Calvin Klein, Vera Wang and Oscar de la Renta this coming year hosted live video streams on their websites and are now using Twitter and facebook to improve buzz.
Quality control – Fashion consumers get a thrill from vicariously experiencing the previously exclusive shows through the lens of a fashion blogger. Many believe, rightly or wrongly, that blog accounts a far nokxvc authentic compared to a magazine write up that may be coloured by the needs of the magazine’s advertisers.
This really is social media marketing doing what it really promises. In the eyes of fashion consumers and lovers, the playing field continues to be levelled. Labels are being judged not on the dimensions of their advertising budget or perhaps the exclusivity with their parties, but on the strength with their creativity.
Like most of the other bloggers, Antonio Marco D Roman can also be allowed to make money through proper marketing of the blogs. But, making money should not be the sole purpose of the blog. A number of fashion blogs these days have an interest in generating revenue through advertisements of various fashion brands. This will make it way too hard to develop a heart to heart connection with the readers.