The reasoning is in the term, itself: Brainstorm. Your brain unleashes a phalanx of ideas in rapid form, but which ideas makes sense–and most importantly from a business standpoint–which ideas generate income? That’s the real key question.
Sometimes our brains settle into “sleep mode” and attempting to find revenue-generating ideas is like pulling teeth. Good marketing needs clean, clear and rapid yet patient thinking. The Inventhelp Inventions you draw from the better your chances of finding that golden nugget. There are many methods to move ideas from grey to green matter. Below are a few tips:
Don’t Leave Home Without It – Jot it down! No matter how many ideas you have, usually have a pen, paper, notebook, PDA, smartphone, PC, paper napkin or chisel nearby to record the thought. One never knows when an idea may surface. If you’re like me, from pen might be from mind!
One of the better tools is the smartphone. The QWERTY keyboards are suited for rapid idea recording. And, if you discover yourself without the means of writing it down, well…leave your voicemail.
Find the appropriate Environment – If you think better in a quiet room be sure you start brainstorming in that setting. We have been often flooded with a lot of “noise clutter” in our casual and working lives. If quiet is the thing you need, then look for the empty conference room (or janitor’s closet) far from calls, emails and interruptions. Discover that quiet place and allow your mind settle. Have a deep breath and remove the clutter, blow out your brain dust and pay attention to the silence.
A number of your best ideas surface within the strangest places. Yes, the shower is an excellent place. For a few odd reason my thoughts is effective inside the shower. Perhaps it’s the positive ions or even the flowing water of the minor key of nature (most sounds of nature are in a minor key for you personally musicians). Granted, it could be hard to write down ideas inside the shower, but also for some odd reason ideas often flow with the water. So when you find the correct environment, write Those ideas down. Stupid ideas. Strange ideas. Left field ideas…each of the ideas.
Timing is Everything – Some brains think better in the morning and some better later in the day. Some don’t think whatsoever but that’s another matter. To me, my brain is sharper in the morning. Once that mug of coffee hits my neurons and mixes with many dopamine my mind is off and running. Thus, should it be ideas you need, be sure to put aside focused time and energy to jot down ideas in your period of peak intellectual alertness.
In case you are on the opposite side as well as your brain tends to set using the sun, be sure to capitalize on the “night person” benefits. One benefit of the evening owl personality is that great ideas can come at nighttime, rest inside your sleeping brain, then upon waking they offer merely the solution you were hoping to find. The old saying, “sleep on it” has more benefits we realize. Furthermore sleep encourage patience however it allows ideas to ferment and incubate.
Whiteboard Magic – The whiteboard is one of the best brainstorming tools ever invented. Should I don’t have a whiteboard I struggle to think, specially when I need to “think out loud.” Just take a look at those UPS whiteboard commercials: simple, illustrative, innovative, clear and merely plain fun to look at.
Even when you are like me and your handwriting looks encrypted, the white board is a great tool to “permit it to all flow.” The white board provides for writing, erasing, easy editing, multiple colors and best of all—it forces one to keep your thoughts brief. In addition, ideas coming from a group meeting can be incorporated on the board.
Becoming whiteboard savvy takes practice. Think “Excelish” and graphical together with the words/ideas you record. Clear, concise and How Do I Patent An Idea is really a natural by-product of great whiteboard use. Don’t underestimate the simplicity of the tool. Cavemen could have written the initial wheel on the first whiteboard (cave wall), so don’t forget its value. Have one at home and some in the office. You will end up surprised exactly how valuable an instrument this erasable slate could become. And, if price is not a barrier, employing a whiteboard that records and prints your brainstorms is the best of both worlds.
Many Brains Makes Lite Work – Proverbs says that “in lots of councilors there is certainly wisdom”. In marketing exactly the same holds true. There is certainly just no substitute for objective filtering brought on by multiple minds taking a look at multiple ideas. The mass mind meld usually is most effective at the start of the brainstorming process because a small group of people could generate rapid fire ideas to start the procedure. After the shotgun of thoughts, words and concepts is put in writing or whiteboard, the entire process of narrowing along the winning ideas begins. Give and take together with healthy debate and interaction likewise helps with this particular process.
But bear in mind, it’s best to have a team leader within this process. When there is no person to direct the concept stream it is possible to get sidetracked or overwhelmed. Appoint a focus leader for efficiency sake. Also, usually have a goal in mind to your ideas. Think about, “what is the function of these ideas?” Ask, “How could we provide you with new services or products from what we learn and see?” And above all, allow the results speak for themselves. The conclusion from the process could be different than the ogzbhq so don’t be scared to alter, stop, drop or add new goods and services when the storm is over. Brainstorming, such as a storm, assumes a lifetime of its very own-so let your opinions do exactly that.
Don’t Forget the Customer – The very best services and products are How To Get An Idea Patented, not company driven. Soliciting ideas from the web site, comment boxes while focusing groups are critical. As an example, one company I worked with enjoyed a difficult time selecting a product color. So, a simple survey with 3 to 5 color choices along with a radio button selection interface was all we required to gain feedback from web customers. Since your internet site is working 24/7, let it become the way to obtain free researching the market. Employing a professional focus group marketing company could be cost prohibitive, so utilize calls for your current customers, internet site surveys and trade events as a way to obtain decision data.